Case study · 2025
Solène Coffee
A slow-roast specialty brand rooted in coastal Mediterranean ritual — identity, packaging and a small online shop.
- Client
- Solène
- Role
- Identity, Packaging
- Year
- 2025
- Recognition
- D&AD Wood
The brief
Camille had been roasting in her parents' garage for two years and was ready to put the brand on shelves. The constraint was generosity: a small range, made with care, that felt as warm as the coffee tastes.
The approach
We anchored the identity in a single drawn mark — a sun setting into the sea — and a custom display cut of Fraunces. The system breathes through generous whitespace, sun-bleached colour and a tactile uncoated stock.
